Related skills
data analytics growth messaging experimentation lifecycle marketing๐ Description
- Own product marketing for Robinhood Crypto in the US, leading GTM strategy.
- Partner with product, lifecycle, creative, legal, and compliance to drive growth.
- Advise product teams on roadmaps using user insights and market feedback.
- Develop messaging informed by user data, testing, and audience understanding.
- Craft marketing plans and creative direction to drive adoption and engagement.
- Define success metrics and track impact with product and data science teams.
๐ฏ Requirements
- 7+ years in product marketing or related consumer growth in tech.
- Strong GTM leadership, shaping positioning, messaging, and launches across channels.
- Data-informed decisions with experimentation and performance metrics.
- Channel fluency across lifecycle, performance, in-product, and social.
- Comfort with regulated consumer products and collaborating with legal/compliance.
- Thrives in a fast-paced environment with a bias toward action.
๐ Benefits
- Bonus opportunities
- Equity
- Benefits
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