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2 hours ago
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positioning messaging cross-functional experimentationπ Description
- Own product marketing for Robinhood Crypto in the US; lead GTM for new products.
- Partner with product, lifecycle, creative, and compliance to drive growth.
- Advise product teams with user insights to shape roadmaps.
- Develop differentiated narratives and messaging for target audiences.
- Craft marketing plans and creative direction for Robinhood Crypto.
- Define success metrics with product and data science; ensure compliance.
π― Requirements
- 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
- Strong go-to-market leadership: positioning, messaging, and integrated launch plans across channels
- Ability to break down complex concepts so theyβre simple, clear, and human
- Strong relationship-building skills and ability to lead cross-functionally through influence
- Data-informed decision making, including familiarity with experimentation and performance measurement
- Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
π Benefits
- Challenging, high-impact work to grow your career.
- Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
- Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
- Lifestyle wallet β a highly flexible benefits spending account for wellness, learning, and more.
- Employer-paid life and disability insurance, fertility benefits, and mental health benefits.
- Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
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