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product marketing messaging crypto cross-functional experimentation📋 Description
- Own EU product marketing, leading positioning and go-to-market for new products.
- Partner with product, lifecycle, creative, and legal teams to drive growth.
- Advise product teams, informing roadmaps from user insights and market feedback.
- Develop narratives and messaging from user insights and testing.
- Create marketing plans and creative direction to drive adoption.
- Define success metrics with product and data science, ensuring compliance.
🎯 Requirements
- 7+ years in product marketing or similar roles in tech.
- Strong GTM leadership shaping positioning and launches.
- Ability to simplify complex concepts into clear messaging.
- Strong cross-functional collaboration and relationship-building.
- Data-informed decisions with experimentation and measurement.
- Fluency across lifecycle, performance, in-product, and social channels.
🎁 Benefits
- Total Rewards vary by region and entity.
- Equal opportunity employer with inclusive hiring.
- Accommodations available upon request.
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