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marketing analytics product marketing crypto cross-functional leadership eu📋 Description
- Own EU product marketing, leading GTM for new products and features.
- Collaborate with product, lifecycle, creative, legal, and compliance to drive growth.
- Advise product teams using user insights and market feedback.
- Develop differentiated narratives and messaging from insights and testing.
- Craft marketing plans and creative direction to drive adoption and engagement.
- Define success metrics and track impact with product and data science.
🎯 Requirements
- 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech.
- Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
- Ability to break down complex concepts so they’re simple, clear, and human.
- Strong relationship-building skills and ability to lead cross-functionally through influence.
- Data-informed decision making, including familiarity with experimentation and performance measurement.
- Fluency across key marketing channels (lifecycle, performance, in-product, social).
🎁 Benefits
- Total Rewards vary by region; see benefits page.
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