Product Marketing Manager, Consumer

📋 Description

• Start with an objective and turn it into an insightful go-to-market strategy.

• Deep dive on the product to define a narrative that shows up in people's lives.

• Collaborate with research to uncover human insights that unlock growth.

• Write marketing briefs that inspire ideas people want to build.

• Shape campaigns across channels that drive changes in awareness and behavior.

• Partner with designers and writers to push the work from great to impactful.

🎯 Requirements

• Are a creative at heart and inspire teams toward sharper communication.

• Turn complex ideas into simple, human storytelling.

• Not required to have a tech background; tell a brand story around a product.

• Think in systems: connect product, brand, channels, and UX.

• Build campaigns that shift how people see or use a product.

• Work across disciplines (product, research, brand, creative, growth) to align viewpoints.