Related skills
growth positioning product marketing messaging ai📋 Description
- Become expert on homeowners, competitors and AI trends to shape strategy.
- Own end-to-end GTM for consumer AI hiring experiences from insight to launch.
- Drive PMF and adoption; define ideal customers and use cases.
- Collaborate with Product/Design/Research to reduce search friction and boost starts.
- Build consistent narratives with Brand, PR, Growth and Lifecycle Marketing.
- Partner with Growth to identify opportunities that drive demand and repeat usage.
🎯 Requirements
- 4+ years in product marketing for consumer products.
- Proven ability to develop insight-driven positioning and messaging for PMF products.
- Experience aligning Brand, Growth, Lifecycle and PR on unified narratives.
- Strong 0-to-1 GTM experience from insights to launch and measurement.
- Excellent collaboration and communication; ability to influence cross-functional partners.
- Comfortable with ambiguity; brings structure and user-centric approach.
🎁 Benefits
- Remote-friendly, flexible work options.
- Diverse, equal-opportunity workplace.
- Reasonable accommodations for disabilities.
- Transparent hiring process and privacy protections.
- Supportive, candidate-safety focused culture.
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