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positioning messaging ai go_to_market consumer_experiences📋 Description
- Become expert on homeowners, competitors, and AI trends to guide strategy.
- Own end-to-end GTM for consumer AI hiring experiences, from insights to launch.
- Drive product-market fit and adoption, articulating value to homeowners.
- Collaborate with Product, Design, Research to reduce search friction and drop-off.
- Build consistent narratives with Brand, PR, Growth, Lifecycle Marketing.
- Partner with Growth to identify opportunities that drive demand and repeat usage.
🎯 Requirements
- 4+ years in product marketing for consumer-facing products.
- Insight-driven positioning and messaging for products still finding PMF.
- Experience aligning Brand, Growth, Lifecycle, and PR on a unified narrative.
- Strong 0-to-1 GTM experience from insight to launch and measurement.
- Excellent collaboration and communication; ability to influence cross-functional partners.
- Comfortable with ambiguity in fast-moving environments; user-centric thinker.
🎁 Benefits
- Remote work option in Ontario, Canada.
- Work with AI-powered product experiences.
- Collaborative, fast-moving, user-centric culture.
- Inclusive, equal-opportunity workplace.
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