Related skills
gtm accounting saas messaging ai📋 Description
- Positioning and messaging
- Define value propositions grounded in accounting workflows
- Translate functionality into practitioner messaging
- Maintain product narratives across web, sales and campaigns
- Sales enablement assets: info sheets, pitch decks and battlecards
- Maintain Mindtickle training content
- Market insight: track competitors, messaging shifts and feature updates
- Incorporate market signals into messaging refinements and GTM
- Own Caseware's presence on G2 and peer platforms
- Create programs to generate customer reviews with CS and Sales
🎯 Requirements
- Transition from audit/accounting to a commercial, product-focused role
- Curiosity to learn marketing strategy, messaging and GTM execution
- Apply practitioner experience to improve technology adoption
- Strong interest in technology for modernizing accounting firms
- Willingness to experiment with AI tools for research and content
- 3-5 years in product marketing in B2B SaaS with accounting experience OR
- 2-4 years in audit/accounting with aptitude for messaging or commercial strategy
🎁 Benefits
- On-time GTM assets and campaign performance
- Engagement with enablement tools and sales adoption
- Growth in awareness and retention metrics
- Contribution to win/loss insights and competitive intel
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