Product Marketing Manager, Builder Audience

📋 Description

• Own end-to-end product marketing for a key Figma product.
• Develop GTM strategies for launches (0→1 and post-launch).
• Translate technical capabilities into clear positioning and messaging.
• Partner with Product to run beta programs and gather customer feedback.
• Drive adoption via tutorials, guides, events, and live sessions.
• Define audiences and personas to drive growth.

🎯 Requirements

• 7+ years in product marketing with net-new product launches (0→1).
• Ability to quickly learn and market technical products; strong messaging.
• Lead cross-functional GTM initiatives from strategy to measurement.
• Partner with Product and align with executives.
• Comfort with technical concepts (LLMs, SDLC, no-code).
• Nice-to-have: dev-facing product marketing; B2B SaaS; SQL familiarity.

🎁 Benefits

• Equity to employees and competitive benefits.
• Health, dental, and vision coverage.
• Retirement plan with company contributions.
• Parental leave and family planning support.
• Mental health and wellness benefits.
• Generous PTO, recharge days, and learning stipend.