Related skills
content creation b2b saas gtm positioning product marketingπ Description
- Define positioning, value props, and proof points for hardware products and platform.
- Refine GTM motions for key ICPs and verticals; personas and proof points.
- Own launch planning and execution: briefs, timelines, assets, enablement, release comms.
- Collaborate with CEO/CTO, Product, and Eng to ensure accurate, differentiated marketing.
- Gather customer and field feedback to improve messaging and priorities.
π― Requirements
- 3+ years in Product Marketing in B2B SaaS; hardware+software preferred.
- Mastery of messaging/positioning to enable GTM, events, and launches.
- Influence stakeholders; data-informed decision-making.
- Technical depth to explain deployments, integrations, data flows, and security.
- Strong writing for positioning, product copy, and exec decks.
- Startup mindset: ownership, velocity, pragmatic judgment.
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