Related skills
gtm sales enablement market intelligence buyer personas ai tools📋 Description
- Build centralized messaging for launches and sales enablement
- Develop buyer and user personas with needs and AI fluency
- Integrate competitive/market intelligence into GTM materials
- Partner with Launch PMMs to maintain narrative coherence
- Translate strategy into language DG and sales can act on
- Establish cross-functional rhythms for PMM, Product Growth, DG
- Leverage AI tools to accelerate research and prototype frameworks
🎯 Requirements
- 5+ years in product marketing for multi-product B2B SaaS
- Deep persona development from qualitative research and insights
- Strong XFN skills: align stakeholders, influence, and adapt comms
- Experience messaging products redefining their category
- Empathy for XFN workflows; translate for internal teams
- Plus: PLG and enterprise dual motion experience
- Plus: AI in workflow for research and prototyping
🎁 Benefits
- Equity for employees
- Health, dental, vision insurance
- Retirement with company contribution
- Parental leave and family planning support
- Mental health and wellness benefits
- PTO and recharge days with learning stipend
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