Related skills
market research gtm content strategy positioning messaging📋 Description
- Develop data-driven GTM strategies for launches and features.
- Define target audiences and market segments.
- Analyze competitive landscape to differentiate the product.
- Craft messaging, packaging, and pricing to win vs competitors.
- Collaborate with Product and Engineering on roadmaps.
- Lead the GTM playbook across cross-functional teams.
🎯 Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 10+ years of relevant experience including 3+ in product marketing.
- Strong market research, competitive analysis, and segmentation.
- Excellent written and verbal communication.
- Proven collaboration with product, sales, enablement, and Eng.
- Strong analytical skills and data-driven decision making.
🎁 Benefits
- Competitive compensation based on expertise.
- Equity package.
- Comprehensive benefits: health, dental, vision, life.
- Flexible PTO with no preset limits.
- Yearly education stipend for professional growth.
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