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b2b saas gtm positioning messaging competitive intelligence📋 Description
- Lead go-to-market for Caseware software powering audits.
- Translate practitioner realities into positioning and clear messaging.
- Maintain product narratives across web, sales, and campaigns.
- Develop enablement assets: info sheets, decks, and battlecards.
- Maintain Mindtickle and deliver training content.
- Own Caseware’s presence on G2 and peer review platforms; drive reviews.
🎯 Requirements
- Audit/accounting background with desire to move into product marketing.
- Intellectual curiosity to learn marketing strategy, messaging and GTM.
- Interest in technology to modernize accounting workflows.
- Willingness to experiment with AI tools for research and content.
- 3-5 years PMM in B2B SaaS with accounting exp OR 2-4 yrs audit with messaging aptitude.
- Strong written and verbal communication.
🎁 Benefits
- Innovation at our core; cutting-edge accounting tech.
- Collaborative culture where ideas are valued.
- Flexible work options and remote opportunities.
- Competitive pay with health insurance and retirement benefits.
- Impactful work shaping clients' success.
- Global opportunities with international projects.
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