Related skills
gtm product marketing sales enablement messaging product positioning📋 Description
- Translate complex product specs into clear, customer-focused messaging.
- Develop and execute PMM strategies aligned with brand, product, and sales goals.
- Collaborate cross-functionally to ensure cohesive product positioning and launches.
- Develop product positioning and messaging for each model.
- Coordinate with U.S. and international teams for alignment and localization.
- Define go-to-market launch strategies with audiences and KPIs.
🎯 Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3–5+ years in product marketing; launches, GTM, positioning, and messaging.
- Experience with consumer products; cycling/outdoor/lifestyle brands a plus.
- Strong GTM, product positioning, lifecycle marketing.
- Excellent written and verbal communication; translate tech into customer messaging.
- Cross-functional work with product, creative, sales, and ops teams.
🎁 Benefits
- Medical, Vision and Dental, Life Benefits
- 401K retirement plan
- Vacation, Sick Leave & Personal Day
- Training and Development
- Career Opportunity!
- Employee Discounts on Bikes and Accessories
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