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b2b saas fintech gtm sales enablement product positioning📋 Description
- Develop and execute GTM strategies for new product launches.
- Create sales enablement materials (presentations, case studies, battle cards).
- Conduct market segmentation to define target customer groups.
- Define product positioning that differentiates 9fin in the market.
- Stay informed on industry trends and competitor activity.
- Collaborate with customer success to drive engagement and adoption.
🎯 Requirements
- 5+ years in product marketing, preferably B2B SaaS or fintech.
- Strong GTM strategies and product launch experience.
- Proven ability to create sales enablement materials.
- Expertise in market segmentation, competitive analysis, and product positioning.
- Excellent technical communication to translate features into messaging.
- Analytical, data-driven mindset for decision-making and optimization.
🎁 Benefits
- 401(k) with 3% employer contribution.
- Private health insurance, dental and vision.
- Paid sick leave.
- Disability insurance (New York).
- Hybrid working model and flexible arrangements.
- Professional learning and development budget.
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