Related skills
crm email marketing sales enablement marketing automation competitive analysis📋 Description
- Own planning and execution of product enhancements to drive adoption.
- Partner with Product to translate features into customer value propositions.
- Support go-to-market activities for new product launches.
- Develop campaigns to upsell, cross-sell, and expand existing customers.
- Run targeted email programs to fuel demo requests and pipeline.
- Create and maintain sales collateral and messaging to support the sales cycle.
🎯 Requirements
- 3+ years of experience as a Product Marketing Manager at a B2B SaaS company
- Demonstrated experience supporting go-to-market initiatives and new product launches
- Familiarity with email marketing platforms, CRM systems, and marketing automation tools
- Translating product features into customer value propositions and messaging
- Experience conducting competitive analysis and market research to inform product positioning
- Experience developing and executing customer marketing and email campaigns driving upsell, cross-sell, expansion opportunities, and pipeline generation
🎁 Benefits
- Opportunity to make a real impact and shape growth
- Learn, grow and progress in a high-growth environment
- Solve complex technical and business problems
- Inclusive, values-driven team culture
- 15 days PTO
- 401(k) with company match
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