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data analysis gtm persona development jtbd web messaging📋 Description
- Own GTM strategy for Addi’s consumer lending products to drive adoption.
- Bridge Product, Marketing, and Sales to ensure launches and growth in Colombia.
- Codify cross-BU launch playbooks and standard messaging across products.
- Own web messaging and positioning for Addi's site across Marketplace, BNPL, and CF.
- Define cross-sell narratives and enable front-line teams with messaging and collateral.
🎯 Requirements
- 5+ years in product marketing, fintech preferred.
- 2-3 years in a high-growth B2C fintech.
- Proven GTM track record from inception to post-launch.
- Experience developing product positioning via JTBD, personas, segmentation.
- Hands-on qualitative and quantitative research (interviews, surveys, A/B, data analysis).
- Ability to build a scalable GTM machine and enable customer-facing teams.
- Exceptional ability to translate complex features into a cohesive narrative.
🎁 Benefits
- Work on a problem that matters in Colombia.
- Be part of something big from the ground up.
- Unparalleled growth opportunity.
- Join a world-class team with global talent.
- Competitive compensation and meaningful ownership.
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