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gtm positioning insurance messaging b2b📋 Description
- Execute end-to-end go-to-market for products and adoption
- Serve as strategic domain expert and primary marketing contact
- Develop positioning, messaging architectures, RTBs
- Collaborate with Product, Design, and Research to translate insights
- Develop multi-audience enablement tools for B2B and B2C
- Monitor performance metrics and share learnings from launches
🎯 Requirements
- Bachelor's degree or 4+ years relevant marketing experience
- 4+ years in marketing with GTM for new products
- Narrative construction: feature-to-benefit translation, personas, multi-channel messaging
- Stakeholder management: present GTM strategies to cross-functional leadership
- Project orchestration: manage timelines (e.g., 16 weeks) and asset production
- Analytical rigor: use data to measure GTM success
🎁 Benefits
- Medical, dental, and vision benefits
- 11 paid holidays
- Paid sick time
- Paid parental leave
- 401(k) plan participation
- Life and disability insurance
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