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data analysis gtm positioning messaging stakeholder management📋 Description
- Lead end-to-end GTM lifecycle from concept to launch and adoption.
- Serve as strategic domain expert; voice of the customer in cross-functional forums.
- Develop positioning and messaging architectures with RTBs for consistency.
- Collaborate with product, design, and research to translate insights into requirements.
- Build multi-audience enablement tools for B2B and D2C; create playbooks.
- Track product KPIs such as adoption and conversion; travel up to 10%.
🎯 Requirements
- Bachelor's degree or 4+ years marketing experience.
- 4+ years marketing experience including go-to-market for new products.
- Feature-to-benefit translation and persona development.
- Draft multi-channel messaging houses.
- Present GTM strategies to cross-functional leadership.
- Manage timelines and measure GTM success with data.
🎁 Benefits
- Medical, dental, and vision benefits.
- 11 paid holidays and paid sick time.
- Paid parental leave and 401(k) plan.
- Life and disability insurance.
- Unlimited vacation program.
- Annual performance bonuses.
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