Related skills
analytics gtm positioning sales enablement messaging📋 Description
- Drive end-to-end GTM lifecycle for Oscar products from concept to launch and adoption.
- Act as strategic marketing domain expert, voicing customer needs across functions.
- Develop positioning, messaging houses, value propositions, and RTBs.
- Partner with Product, Design, Research to translate insights into requirements; guide vendors.
- Create enablement tools for B2B and D2C audiences; collaborate with sales enablement.
- Track KPIs and share launch learnings; ensure regulatory compliance.
🎯 Requirements
- Bachelors degree or 4+ years commensurate experience.
- 4+ years marketing experience including GTM for new products.
- Narrative construction: feature-to-benefit translation, persona development, multi-channel messaging.
- Stakeholder management: presenting GTM strategies to cross-functional leadership.
- Project orchestration: manage complex timelines and asset production.
- Analytical rigor: use data to measure GTM success (conversion, adoption, sentiment).
🎁 Benefits
- Medical, dental, and vision benefits.
- Unlimited vacation program and annual performance bonuses.
- 401(k) plan with company match; life and disability insurance.
- Paid holidays, sick time, parental leave, and paid wellness time.
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