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gtm positioning marketing analytics product marketing messaging📋 Description
- Drive end-to-end go-to-market for Oscar products from concept to launch.
- Translate market insights into actionable product requirements.
- Develop positioning, messaging, and RTBs for audiences.
- Collaborate with Product, Design, and Research to inform roadmaps.
- Create multi-audience enablement tools for Brokers and Members.
- Track KPIs and report launch results for optimization.
🎯 Requirements
- Bachelor's degree or 4+ years marketing experience.
- 4+ years in marketing with GTM for new products.
- Narrative construction: feature-to-benefit translation, personas, multi-channel messaging.
- Stakeholder management: present GTM strategies to leadership.
- Project orchestration: manage 16-week cycles and asset production.
- Bonus: health-tech/insurance/fintech exp; AI narratives; broker enablement.
🎁 Benefits
- Medical, dental, and vision benefits
- 11 paid holidays and paid sick time
- Paid parental leave
- 401(k) plan participation
- Life and disability insurance
- Unlimited vacation and wellness time reimbursements
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