Product Marketing Manager

📋 Description

• Define and execute GTM strategies for Data & AI products (APIs, MCP, data feeds, AI solutions).
• Lead end-to-end product launches: positioning, messaging, enablement, and adoption.
• Partner with Product to translate roadmaps into market narratives that drive awareness and revenue.
• Develop positioning and messaging for data and AI products for analysts, data teams, and tech buyers.
• Create customer-facing content: landing pages, product pages, one-pagers, decks, case studies, emails.
• Be the connective tissue across Product, Sales, CS, and Marketing; represent Similarweb at events.

🎯 Requirements

• 3+ years in product marketing for B2B SaaS, data products, developer tools, or tech.
• Experience marketing to data-savvy and technical audiences.
• Strong technical fluency: APIs, data feeds, integrations, analytics.
• You use the products you market: explore API docs, test integrations, run queries in AI Studio.
• Proven track record leading product launches and GTM with measurable results; cross-functional.
• Excellent written and verbal English; self-starter; work across time zones.

🎁 Benefits

• Own the marketing strategy for Similarweb's fastest-growing data/AI line.
• Work with the world's most comprehensive digital intelligence dataset.
• AI is a core tool; used daily across content, research, automation, and product development.
• Join a high-impact, global marketing team with autonomy, creativity, and data-driven thinking.
• Competitive compensation, benefits, and growth opportunities at NYSE: SMWB.