Product Marketing Manager

📋 Description

• Own positioning and messaging for manufacturing verticals to differentiate Tulip.
• Lead end-to-end go-to-market for product launches from definition through post-launch adoption.
• Translate market, competitive, and customer insights into positioning linking AI and composable ops to value.
• Build scalable sales enablement systems to improve win rates and shorten cycles.
• Define and track metrics for adoption, pipeline impact, and marketing effectiveness.
• Develop thought leadership content (case studies, whitepapers, webinars) to reinforce Tulip's market position.

🎯 Requirements

• 4–5+ years of product marketing experience with a track record of driving adoption.
• Experience owning end-to-end go-to-market strategy and cross-functional launches.
• Strong analytical foundation using market research, competitive insights, and customer feedback.
• Excellent communication and stakeholder management across Product, Sales, and Marketing.
• Familiarity with manufacturing or industrial software; regulated industries a bonus.
• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience.

🎁 Benefits

• Direct impact on product and culture.
• Company equity.
• Competitive benefits package including health, dental, vision, disability, life, 401k.
• Flexible work schedule and unlimited vacation.
• Virtual company events and happy hours.
• Fitness subsidies.