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data analytics gtm positioning messaging cross-functional collaborationπ Description
- Drive strategy through deep customer data insights to boost acquisition and engagement.
- Connect end-to-end marketing strategy from segmentation to execution across touchpoints.
- Own prioritization across merchants and stakeholders while balancing priorities.
- Lead end-to-end GTM with positioning, messaging, and measurement.
- Build scalable systems and repeatable marketing frameworks for efficiency.
- Be a thought leader driving innovation across teams.
π― Requirements
- 7β10+ years in product marketing, fintech/payments.
- Translate customer data into end-to-end marketing that drives outcomes.
- Influence cross-functional teams and align stakeholders.
- Strong prioritization across multiple stakeholders and demands.
- Experience building scalable marketing systems and frameworks.
- Analytical with strong storytelling and communication.
π Benefits
- Health care coverage - Affirm covers premiums for you and dependents.
- Flexible Spending Wallets with stipends for tech, food, lifestyle.
- Time off with vacation and holiday schedules to rest and recharge.
- ESPP - Employee stock purchase plan at a discount.
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