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b2b saas gtm positioning product marketing messaging📋 Description
- Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases.
- Build narratives differentiating Bazaarvoice as premium in ratings & reviews.
- Lead product launches with cross-functional teams; deliver assets and training.
- Create competitive positioning from insights; guide teams on winning.
- Collaborate with Sales, Client Success, Enablement to empower the field.
- Gather market intelligence and voice of customer to inform roadmap.
🎯 Requirements
- 3-5 years in product marketing or B2B SaaS (e-commerce/martech/adtech).
- Proven GTM ownership, launches, and cross-functional collaboration.
- Exceptional messaging and positioning; translate features into stories.
- Understanding modern consumer behavior in e-commerce.
- Strategic thinker with bias for action; prioritize for impact and experimentation.
- Excellent written and verbal communication.
🎁 Benefits
- Customer is key
- Transparency & Integrity
- Passionate Pursuit of Performance
- Innovation over Imitation
- Stronger Together
- Commitment to diversity and inclusion
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