Related skills
positioning product marketing sales enablement marketing automation messaging📋 Description
- Own GTM strategy, positioning, and market voice for K12 product.
- Translate product capabilities into resonant market narratives.
- Own Sales & CX enablement, win/loss, and VoC programs.
- Collaborate with Product, UX, Sales, CX; scale output with AI.
- Delhi-based IC reporting to Head of Marketing, K12.
🎯 Requirements
- Bachelor's or higher in Marketing, Business, or Communications.
- 4–5 years marketing; 2–3 years in core product marketing at tech company.
- Proven ownership of product positioning, messaging, and B2B launches.
- Experience building Sales enablement programs and VoC programs.
- Hands-on win/loss analysis; proficient with marketing automation tools.
- Cross-functional, data-driven; AI-enabled workflows.
🎁 Benefits
- Shape K12 product messaging across markets.
- Collaborative, cross-functional team across regions.
- AI tools to accelerate content and output.
- Growth opportunities in a fast-growing edtech startup.
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