Related skills
product marketing google analytics b2b customer insights webinars📋 Description
- Tell the product story clearly to differentiate Geotab’s products.
- Build the marketing roadmap for your product area.
- Bring product stories to life with marketing teams.
- Develop customer insights and a central repo of trends, personas, and competitors.
- Collaborate with Product Managers to ensure messaging for sales.
- Help shape Product Marketing as the team grows.
🎯 Requirements
- 3-5 years in Product Marketing, preferably in B2B tech.
- Degree in Engineering, Business/Marketing, CS or related field valued.
- Certifications in digital marketing or product management (e.g., Pragmatic Marketing, GA) a plus.
- Strategic mindset with prioritization and adaptability.
- Excellent written and verbal communication; storytelling and collaboration.
- Experience with reporting or business analysis and PM tools.
🎁 Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
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