Product Marketing Manager

📋 Description

• Develop and execute GTM strategies for product launches and market expansions.
• Craft compelling product positioning and messaging across channels.
• Conduct customer, competitor, and market research to inform strategy.
• Collaborate with Content Marketing to create product content (web copy, whitepapers, webinars).
• Enable Sales with tools, training, and pitch materials; support demand generation.
• Monitor product and campaign performance and optimize tactics to meet objectives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Education, or related field.
• 3-5 years in product marketing or related SaaS/tech/B2B role.
• Strong cross-functional project management across Product, Sales, and Marketing.
• Excellent written and verbal communication; ability to simplify complex offerings.
• Proficiency with Jira, Figma, Pendo, Miro, Smartsheet, HubSpot, Marketo, Salesforce.
• Analytical mindset with data-driven decision making.

🎁 Benefits

• Fully remote work; work from anywhere in the continental U.S.
• Subsidized health plans, including orthodontics, with HSA and employer match.
• Company-paid disability and life insurance; optional enhanced coverage.
• Robust PTO, Flex PTO, paid parental leave, holidays, and volunteer time.
• Retirement savings with employer match.
• Flexible Spending Accounts for healthcare and dependent care.