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content creation gis kpis product launches arcgis pro📋 Description
- Develop go-to-market strategies for Esri products
- Lead comms for product changes, lifecycle, and pricing at events/tradeshows
- Understand user and buyer needs to craft personas, positioning, and messaging
- Lead, coordinate, and execute product launches, releases, and multi-channel enablement
- Partner with cross-functional teams to drive awareness and adoption of Esri tech
- Create engaging content, including web pages, videos, case studies, and assets
🎯 Requirements
- 2+ years in product/marketing or related fields such as communications, BD, or consulting
- Proven verbal and written communications; translate technical info for non-technical audiences
- Strong interpersonal skills and thrives in a cross-functional team
- Experience with current marketing software, systems, and tools
- Travel 10-20% of the time
- Bachelor's degree in business, marketing, or related field
🎁 Benefits
- Medical, dental, and vision insurance
- 401(k) and profit-sharing programs
- Minimum accrual of 80 hours vacation leave
- Twelve paid holidays per calendar year
- Opportunities for personal and professional growth
- Competitive total rewards and benefits
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