Product Marketing Manager

📋 Description

• GTM Ownership: Lead end-to-end GTM for new functions and categories.
• Marketing Campaigns: Craft messaging for core platform and curriculum products.
• Bridge-Builder: Align Product, Sales, and CS to drive roadmaps and adoption.
• Persona & Market Intelligence: Conduct market research and competitive analysis.
• Sales Enablement: Create decks, case studies, battlecards, and ROI tools.
• Narrative Excellence: Craft emotive messaging for teachers, students, families.

🎯 Requirements

• The Strategist: 5+ years in Product Marketing; EdTech or SaaS a plus.
• The Communicator: Distill complex features into simple value propositions.
• The Orchestrator: PM who rallies cross-functional teams around launches.
• Data-Informed: Use qualitative and quantitative data to validate GTM hypotheses.
• Empathetic: Deep empathy for educators; improve outcomes for students.

🎁 Benefits

• Medical, Dental, and Vision coverage.
• 401(k) Match
• Flexible PTO and Mindfulness Fridays
• Monthly Technology Stipend
• Home Office Setup Stipend
• Professional Development Stipend