Related skills
saas messaging cross-functional collaboration plg devtoolsπ Description
- Own positioning and messaging: value props, proof points, framing
- Lead product launches end-to-end: briefs, narratives, assets, timelines
- Align GTM channels around one story: paid, SEO, lifecycle, social
- Define segmentation and packaging messaging (Starter vs Pro)
- Build reusable systems: messaging libraries, playbooks, FAQs
- Partner with product/design to improve conversion surfaces
π― Requirements
- Proven PMM for technical users (PLG, devtools, technical SaaS)
- Exceptional writing, editing, and narrative skill
- Track record of launches and cross-team coordination
- Ability to align channel owners without owning execution
- Comfort operating in ambiguity; building systems from scratch
π Benefits
- Experience marketing to hardware engineers or technical communities
- Segmentation and tier narratives (Starter vs Pro, packaging, upgrades)
- Fast-shipping product orgs with frequent launches
- Partnering with lifecycle marketing and onboarding systems
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