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data analytics go_to_market positioning_and_messaging📋 Description
- Conduct qualitative and quantitative research to understand customer needs.
- Partner with Product to inform roadmap via research and usage insights.
- Develop positioning and messaging for new and existing features.
- Own go-to-market planning and execution for new features.
- Define adoption strategy for high-impact features and increased usage.
- Analyze product usage data and customer feedback to identify gaps.
🎯 Requirements
- 5+ years of marketing experience, including 3+ in product marketing
- Experience partnering with Product on feature launches and roadmaps
- Strong positioning and messaging skills
- Analytical mindset to translate data into strategic recommendations
- Proven ability to drive cross-functional initiatives and influence stakeholders
- Ability to manage multiple initiatives and prioritize in fast-paced work
🎁 Benefits
- Competitive compensation based on experience and performance
- Long-term incentives: 401k
- Healthcare benefits: medical, dental, and vision insurance
- Flexible and unlimited PTO
- Paid parental leave
- Mission-driven startup modernizing healthcare nationwide
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