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market research data analysis positioning product marketing messaging📋 Description
- Positioning, launches, and adoption strategy for the platform
- Partner with Product on roadmap via customer research and usage insights
- Own go-to-market planning for new features and enhancements
- Define adoption strategy to increase feature usage
- Maintain and evolve buyer personas across facilities and professionals
- Equip Sales and Account Management with messaging and collateral
🎯 Requirements
- 5+ years marketing experience, including 3+ in product marketing
- Experience partnering with Product on feature launches
- Strong positioning and messaging skills
- Analytical mindset translating data into strategic recommendations
- Proven ability to drive cross-functional initiatives
- Ability to prioritize in a fast-paced environment
🎁 Benefits
- Competitive compensation based on experience
- 401k long-term incentives
- Medical, dental, and vision insurance
- Flexible and unlimited PTO
- Paid parental leave
- Remote-friendly work environment
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