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product management analytics product marketing messaging lifecycle📋 Description
- Own product adoption across the full customer journey
- Translate product capabilities into messaging and positioning
- Identify adoption gaps and design programs to boost usage
- Lead lifecycle programs: acquisition, activation, adoption, expansion
- Shape platform narrative and target-segment messaging
- Collaborate with Product, Sales, CS, and Marketing for alignment
🎯 Requirements
- Strong product thinking; connect product, market, customer needs
- Excellent messaging and storytelling; writing and creation
- Cross-functional collaboration across Product, Sales, CS, Marketing
- Experience in Product Marketing or Product Management
- Proven ability to drive measurable outcomes (adoption, retention, revenue)
- Experience on multi-product or platform businesses is a plus
🎁 Benefits
- Hybrid work model; Toronto-based with in-office days
- Competitive compensation, equity options, and benefits
- Catered team lunches Tue-Thu
- Dog-friendly office
- Work at one of Canada's fastest-growing fintechs
- High-trust, high-performance culture
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