Product Marketing Lead, Startups

📋 Description

• Own the startup go-to-market strategy and narrative.
• Lead cross-channel launch campaigns and sales plays.
• Develop the marketing strategy for startups (pre-seed to Series A).
• Create campaigns, content, and sales assets with Brand/Design.
• Monitor performance and optimize using data.
• Deeply understand founder personas and buyer needs.

🎯 Requirements

• 10+ years in product, content, or growth marketing at a B2B SaaS company
• 3+ years leading teams or cross-functional initiatives with execs
• Customer-obsessed with empathy for startups and founders
• Proven record translating features into customer-centric narratives and campaigns
• Expertise in market segmentation, personas, and journey mapping
• Ability to craft stories across formats and channels
• Strategic thinker with hands-on, cross-functional execution
• Proficiency with AI tools for productivity and content creation

🎁 Benefits

• Hybrid work model with in-office three days a week
• Up to four weeks per year of fully remote work
• Offices in San Francisco and New York