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content marketing gtm seo product marketing ai📋 Description
- Lead GTM for product launches and releases, including AI-powered features.
- Conduct market research, ICP development, and competitive analysis.
- Create high-quality product content for demand gen and brand.
- Translate capabilities into clear value with cross-functional teams.
- Develop enablement assets for Sales and CS (playbooks, decks, battle cards).
- Drive product-led growth to boost adoption and expansion.
🎯 Requirements
- 7+ years of B2B product marketing in high-growth startups.
- Proven success partnering with Product, Sales, CS, and Revenue Ops in multi-product org.
- Experience driving integrated marketing plans, messaging, and PLG across enterprise and PLG motions.
- Strong content creation for demand gen, SEO, and market awareness.
- Excellent storytelling and cross-functional leadership to align teams.
- Experience in adtech, marketing measurement, or programmatic media.
🎁 Benefits
- 100% covered Medical/Dental/Vision for employee
- Stock options
- 401K
- Generous PTO
- Catered lunch and fully stocked kitchen
- Paid maternity/paternity leave
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