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gtm messaging adtech ctv dsp📋 Description
- Lead the global GTM strategy for Smartly’s CTV across agencies and brand advertisers
- Define positioning, messaging, launches, and adoption for DSP integrations
- Engage early in product discovery and roadmap planning for agency needs
- Define adoption, expansion, and revenue targets for CTV and drive post-launch accountability
- Translate CTV and omnichannel innovation into differentiated market value
- Own messaging and roadmap communication for CTV initiatives across launches
🎯 Requirements
- 10–14 years in total; 7–9+ years in Product Marketing (B2B SaaS/AdTech/MarTech)
- 4–6+ years of exposure to CTV, video, DSP ecosystems and/or agency environments
- Strong fluency in agency operating models and omnichannel video activation workflows
- Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
- Strategic product partnership mindset with the ability to influence roadmap and differentiation
- Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
🎁 Benefits
- Five weeks PTO, 11 holidays, unlimited sick days
- Generous healthcare packages and mental health benefits
- 401K with matching and equity grants for Smartlies
- Wellness reimbursement and learning opportunities
- Volunteer time off and company donation matching
- And much more…
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