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positioning insurance messaging b2b collateral📋 Description
- Own product positioning and messaging for Steadily’s insurance products across audiences
- Lead GTM planning for product launches with cross-functional partners
- Market to landlords and independent agents with targeted materials
- Strengthen B2B partner positioning for embedded insurance solutions
- Support sales and partner enablement with collateral and briefs
- Drive product adoption, cross-sell, and up-sell with tailored messaging
🎯 Requirements
- 7+ years in product marketing, GTM strategy, or related field
- Translate complex products into clear, customer-facing messaging
- Experience launching products across multiple audiences and channels
- Strong writing, positioning, and storytelling skills
- Experience developing positioning, messaging frameworks, launch plans, and collateral
- Strong cross-functional collaboration across Product, Marketing, Partnerships, Sales, Lifecycle, and Customer Experience
🎁 Benefits
- Compensation: Top of market salary + equity
- Time Off: 3 weeks PTO + 6 federal holidays
- Health Benefits: Medical, dental, vision, life, disability, HSA, FSA
- Retirement: 401(k)
- Perks: Free snacks, team lunches, and a highly collaborative in-office culture
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