Related skills
gtm positioning messaging ai cross-functional📋 Description
- Positioning governance: maintain our framework as the source of truth.
- Narrative consistency: align sales and marketing messaging across assets.
- GTM strategy & launch execution: own positioning and campaigns with teams.
- Market intelligence: track trends and maintain battlecards.
- Buyer expertise: know benefits consultants, brokers, HR leaders.
- Product partnership: collaborate with Product to position core capabilities.
🎯 Requirements
- 7+ years in product marketing, B2B or B2B2C; healthcare preferred.
- Fluency in the benefits market: self-funded employers and brokers.
- Experience with category creation or major market repositioning.
- Proven architect of positioning and frameworks.
- Measurable results: launches that improved win rate.
- AI-first mindset: use AI tools to accelerate work.
🎁 Benefits
- Medical, dental, and vision insurance.
- HSA contribution match.
- Stock options for eligible roles.
- 401k match.
- Paid parental leave.
- Flexible PTO.
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