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market research gtm web3 blockchain defi📋 Description
- Be the subject matter expert in markets, segments, and competition.
- Develop segment-specific go-to-market strategies for institutional DeFi solutions.
- Coordinate and execute new product features and launches.
- Partner with BD to drive GTM opportunities with ecosystem partners.
- Collaborate with marketing and enablement to tell the XRPL Institutional DeFi story.
🎯 Requirements
- 8+ years in Product Marketing or GTM leadership
- Experience in blockchain, crypto/web3, or institutional DeFi; stablecoins preferred
- Strong structured thinking and creative problem solving
- Independent worker, proactive prioritization, clear communication
- Excel at differentiated positioning and clear messaging for diverse audiences
- Strong cross-functional relationship building
🎁 Benefits
- Competitive benefits for health, retirement, family support
- Employee giving match
- Mobile phone stipend
- Generous vacation and parental leave
- Wellness programs and onsite/virtual programming
- Catered lunches and premium snacks
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