Related skills
gtm messaging workday generative ai enterprise saas📋 Description
- Define positioning, messaging, and buyer personas.
- Lead AI-informed messaging using generative AI.
- Support GTM strategy and execution aligned to product ownership.
- Perform market, customer, and competitive research with AI tools.
- Lead product launches with roadmap prioritization and narrative.
- Support marketing programs to drive awareness and pipeline.
🎯 Requirements
- 10+ years in B2B tech (SPM, RPM, or enterprise SaaS).
- 5-7+ years in product marketing leadership.
- Proven enterprise GTM with measurable revenue impact.
- Knowledge of SPM tech (Varicent and competitors) and Workday ecosystem preferred.
- Bachelor’s degree in Marketing, Business, CS, Engineering, or related; MBA preferred.
- Strong AI tooling skills for messaging, analytics, and content.
🎁 Benefits
- Innovate with Purpose: build impactful solutions.
- Join Excellence: diverse, collaborative team.
- Shape the Future: lead revenue optimization.
- Grow Together: supportive environment.
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