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market research ai b2b workday gtm strategyπ Description
- Lead GTM strategy, messaging, and enablement across product, marketing, and sales.
- Drive AI-powered insight generation and content for campaigns.
- Manage cross-functional launches of new products with roadmap alignment.
- Conduct market, customer, and competitive research with AI tools.
- Lead product launches with narrative development and roadmap input.
- Enable marketing programs to drive awareness and pipeline growth.
π― Requirements
- 10+ years in B2B tech, esp. SPM or enterprise SaaS.
- 5-7+ years in product marketing leadership.
- Proven GTM strategies delivering measurable revenue impact.
- Familiarity with SPM tech (Varicent/competitors) and Workday ecosystem.
- Strong storytelling, messaging, and cross-functional leadership.
π Benefits
- Collaborative, diverse team culture.
- Equal opportunity employer; accommodations available.
- Remote-friendly role with global impact.
- Growth and leadership development opportunities.
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