Product Marketing Director, CTV

📋 Description

• Own end-to-end PMM for Moloco's Performance CTV products.
• Define positioning, messaging, naming, and launch moments.
• Lead go-to-market plans; manage budgets; align with field marketing.
• Use AI tools to test, measure, and scale campaigns.
• Build continuous feedback loops with Sales, Product, Data Science.
• Drive demand, awareness, and credible market narratives for CTV.

🎯 Requirements

• 10+ years PMM experience; senior or director-level in B2B adtech/digital media.
• Adtech and CTV fluency: ROAS, attribution, targeting, measurement.
• Proven category creation or repositioning experience.
• AI fluency: use AI tools to test messaging and scale campaigns.
• End-to-end GTM execution: positioning, naming, launches, sales enablement.
• Sales partnership depth: build pitches, battlecards, messaging.
• Demand generation and ABM experience: ICPs, target accounts, cross-team collaboration.

🎁 Benefits

• Competitive benefits package
• Focus on wellbeing and inclusion
• Growth and learning opportunities