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gtm messaging ai workday spm📋 Description
- Guide differentiated positioning, messaging, and buyer personas.
- Lead AI-informed messaging frameworks; leverage generative AI to speed content.
- Drive GTM strategy, product launches, and enablement across teams.
- Perform market, customer, and competitive research with AI insights.
- Enable sales and partners with messaging, assets, and training.
- Lead cross-functional initiatives with KPIs and executive alignment.
🎯 Requirements
- 10+ years in B2B tech; ideally SPM, Revenue Ops, or enterprise SaaS.
- 5-7+ years in product marketing leadership roles.
- Proven enterprise GTM experience with measurable revenue impact.
- Knowledge of SPM tech; Workday ecosystem experience preferred.
- Proficient with generative AI tools for messaging and content.
- Bachelor’s degree; MBA preferred; strong storytelling and leadership.
🎁 Benefits
- Innovate with purpose: build impactful solutions for customers worldwide.
- Join excellence: diverse, collaborative, and innovative team.
- Shape the future: lead in revenue optimization.
- Grow together: supportive environment and development.
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