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messaging workday enablement generative ai product launchesπ Description
- Guide differentiated positioning and buyer personas.
- Lead AI-informed messaging frameworks and content.
- Support GTM strategy and product/domain ownership.
- Conduct market, customer, and competitive research with AI.
- Lead new product and feature launches with roadmap input.
- Enable sales and demand teams with value-based assets.
π― Requirements
- 10+ years in B2B technology, esp. SPM or enterprise SaaS.
- 5-7+ years in product marketing leadership.
- Proven enterprise GTM strategies with revenue impact.
- Experience with Workday ecosystem preferred.
- Strong AI/messaging capabilities; adept with generative AI.
- Bachelor's degree; MBA preferred.
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