Own product marketing for a defined set of products across lifecycle from discovery to scale.
Collaborate with Product and Design to shape UX, flows, and in-product copy.
Develop go-to-market plans with audiences, channels, cohorts, and metrics.
Execute launches across in-app surfaces and lifecycle messaging.
Monitor adoption post-launch and identify opportunities to iterate.
Run experiments to improve engagement, conversion, retention, or revenue.

🎯 Requirements

2-4 years of experience in Product Marketing, Growth, or Lifecycle Marketing.
Strong analytical thinking and data-driven decision making.
Clear, concise communicator who distills complex ideas into insights.
High ownership and accountability for outcomes.
Cross-functional collaboration with Product, Design, Marketing, and Engineering.
Ability to manage multiple initiatives in parallel.

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