Own product marketing for a defined set of products across the full lifecycle.
Conduct customer discovery via surveys, qualitative feedback, and behavioral data.
Synthesize insights into clear, actionable narratives.
Define positioning, messaging, and value propositions for your products.
Partner with Product and Design to influence UX and in-product copy.
Develop go-to-market plans with target audiences, channels, cohorts, and success metrics.

🎯 Requirements

2–4 years of experience in Product Marketing, Growth, or Lifecycle Marketing
Strong analytical thinking and comfort using data to inform decisions
Clear, concise communicator who can distill complex ideas into insights
High ownership and accountability for outcomes, not just outputs
Strong cross-functional collaboration with Product, Design, Marketing, and Engineering
Ability to manage multiple initiatives in parallel with focus

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