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data analysis product marketing ux copywriting in-app messaging📋 Description
- Own product marketing for a defined set of products across full lifecycle (Discover → Launch → Optimize → Scale → Learn).
- Conduct customer discovery via surveys, qualitative feedback, and behavioral data.
- Define positioning, messaging, and value propositions; partner with Product and Design to influence UX and in-product copy.
- Develop go-to-market plans including target audiences, channels, cohorts, and success metrics.
- Execute launches across in-app surfaces, lifecycle messaging, and marketing channels.
- Monitor adoption and performance post-launch, iterating to improve.
🎯 Requirements
- 2–4 years of experience in Product Marketing, Growth, Lifecycle Marketing, or related role.
- Strong analytical thinking and data-driven decision-making.
- Clear, concise communicator who can distill complex ideas into actionable insights.
- High ownership and accountability for outcomes, not just outputs.
- Strong cross-functional collaboration with Product, Design, Marketing, and Engineering.
- Ability to manage multiple initiatives in parallel and operate in ambiguity.
🎁 Benefits
- Remote, full-time role with a collaborative, growth-minded culture.
- Culture focused on high standards, ownership, and impact.
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