Related skills
fintech product marketing experimentation lifecycle marketing subscriptions📋 Description
- Own product marketing for defined products across lifecycle.
- Discover/validate customer needs via surveys and feedback.
- Synthesize data into clear, actionable narratives.
- Define positioning, messaging, and value propositions.
- Partner with Product and Design to shape UX and in-product copy.
- Develop go-to-market plans with audiences, channels, metrics.
- Launch across in-app surfaces and lifecycle channels.
- Monitor post-launch adoption and iterate to improve.
- Run experiments to drive engagement, conversion, revenue.
- Document learnings to inform future product decisions.
🎯 Requirements
- 2–4 years in Product Marketing, Growth, or Lifecycle Marketing.
- Strong analytical thinking and data-driven decisions.
- Clear, concise communicator; distill complex ideas into insights.
- High ownership and accountability for outcomes.
- Cross-functional collaboration with Product, Design, Marketing, Eng.
- Ability to manage multiple initiatives in parallel.
- Comfortable operating in ambiguity and progressing with incomplete info.
🎁 Benefits
- Remote-friendly culture focused on impact.
- Full-time role with ownership and growth opportunities.
- Collaborative, cross-functional teams in a fintech/retail context.
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