Product Manager, Lifecycle Systems

📋 Description

• Define the data bridge between the data warehouse and SFMC and other channels.
• Operationalize the seven-stage lifecycle to move customers through stages.
• Leverage lifecycle language to reduce silos and enable cross-functional work.
• Act as Command Center for lifecycle metrics; tie work to the north star.
• Build capabilities for a multi-product strategy; identify pivot moments for learners.
• Partner with XD and Marketing to verify squads and establish a source of truth.

🎯 Requirements

• 2+ years in Product Management focusing on marketing tech infra/back-end logic.
• Proven automation architecture for linear, non-linear, and cyclical customer behaviors.
• Deep SFMC expertise as primary activation engine.
• Familiarity with high-scale delivery systems; Sendgrid/Braze/SES is a plus.
• Ability to map data points to CAC, leads-to-enroll and success metrics.
• Experience leading cross-functional teams with clear objectives and unified language.

🎁 Benefits

• Medical, dental, and vision coverage.
• Life insurance, disability, and 401(k) employer match.
• Free snacks and drinks in-office.
• Generous holidays and unlimited PTO.
• Volunteer days, parental leave, and winter break.
• Comprehensive country-specific benefits.